Last updated: 2026-10-06
1. Introduction
This cookie policy (“Policy”) explains how Finest.se (“we”, “us” or “our”) uses cookies and similar tracking technologies on our website (the “Website”). Cookies help us give you a better, more tailored experience and collect data for statistics and marketing.
We value your privacy and want you to know how and why we use cookies. This Policy describes what cookies are, which types we use, how long they are stored, and how you can control your cookie settings.
For more information about how we process personal data on the Website, please see our Privacy Policy.
2. What are cookies and similar technologies?
A cookie is a small text file stored on your computer, phone or tablet when you visit a website. Cookies let a site recognise your device and remember information about your visit, such as preferences, history and settings.
Other technologies can be used for similar purposes, for example:
- Pixel tags (web beacons): Small, invisible images or scripts used to track activity on a website or in emails.
- Local Storage: Lets a website store information in the browser and retrieve it on later visits.
- SDKs (Software Development Kits): Often used in mobile apps to collect and send information to third-party services.
Together we refer to these technologies (including cookies) as “Cookies” in this Policy.
3. Why do we use cookies?
We use cookies for several reasons, including to:
- Make the Website work properly — some cookies are required so you can move around the Website and use its features.
- Improve the experience — remembering choices you make (for example language) lets us personalise the site.
- Analyse and measure performance — some cookies help us understand how visitors use the Website and how we can improve it.
- Marketing and advertising — cookies may be used to show relevant ads or measure campaign performance.
- Security and fraud prevention — cookies can help us detect suspicious activity and protect the Website.
4. Types of cookies we use
The cookies we use on the Website can be grouped as follows:
4.1 Strictly necessary cookies
- Description: These cookies are essential for the Website to work. They may allow you to navigate between pages, use basic features or access secure areas.
- Examples: Session ID, security cookies, login or authentication cookies.
- Legal basis: Consent is generally not required for these cookies (for example under the ePrivacy Directive), because the Website would not function without them.
4.2 Functional cookies
- Description: Functional cookies let the Website remember choices you make, such as language, region or layout. They personalise the site but are not strictly required.
- Examples: Language settings, text size or colour scheme.
- Legal basis: Legitimate interest or consent, depending on how the cookies are implemented.
4.3 Analytics and performance cookies
- Description: These cookies collect information about how you use the Website, such as which pages you visit most or whether you see error messages. The aim is to improve performance and usability.
- Examples: Google Analytics, Matomo (Piwik) or other analytics tools.
- Legal basis: Consent is usually required under the ePrivacy Directive/GDPR, depending on whether the data can be linked to an individual.
4.4 Advertising and targeting cookies
- Description: These cookies are used to show ads that are more relevant to you, to limit how often you see an ad, and to measure campaign effectiveness.
- Examples: Facebook Pixel, Google Ads, programmatic advertising networks.
- Legal basis: Consent is usually required, as these cookies can track activity across sites and create a profile.
4.5 Third-party cookies
- Description: Third-party services may place cookies on your device when you visit the Website, for example via embedded video players, social buttons or ad networks.
- Examples: Embedded YouTube video (Google), Facebook Like button, Instagram feed.
- Legal basis: Consent is usually required. These cookies belong to another domain and may track you across sites.
5. Examples of cookies that may be used
The table below shows examples of cookies, their purpose and storage time. These are general examples and should be read together with the cookies that are actually used on the Website.
| Name | Type | Purpose | Storage time | Third party? |
|---|---|---|---|---|
PHPSESSID | Necessary (session) | Manages the user session and basic functionality. | Session (deleted when you close the browser) | No |
_ga | Analytics (Google) | Used by Google Analytics to distinguish users. | 2 years | Yes (Google) |
_gid | Analytics (Google) | Used by Google Analytics to distinguish users over a shorter period. | 24 hours | Yes (Google) |
_gat | Analytics (Google) | Used to throttle requests to Google Analytics. | 1 minute | Yes (Google) |
cookieconsent | Functional | Stores the visitor’s cookie choices on the Website. | 1 year | No |
fr | Marketing | Used by Facebook to deliver advertising products, including real-time bidding from third-party advertisers. | 3 months | Yes (Facebook) |
6. How long are cookies stored?
- Session cookies: Stored only until you close your browser.
- Persistent cookies: Stored for a set period (for example 1 day, 30 days, 2 years) or until you delete them.
- Third-party cookies: Managed by the respective provider and may have different storage times.
The storage time for each cookie should also be clear from the cookie overview or table.
7. Managing cookies
7.1 Consent to non-essential cookies
Under applicable data-protection rules (for example GDPR and the ePrivacy Directive), consent is generally required before non-essential cookies are placed on your device. The first time you visit the Website (or after you clear cookies), a cookie banner or similar notice will appear. There you can choose to:
- Accept all cookies
- Customise your choices (select which categories you allow)
- Accept necessary cookies only
7.2 Change or withdraw consent
You can change or withdraw your consent at any time by:
- Using cookie settings (a permanent link or button on the Website, if available).
- Clearing cookies in your browser. The next time you visit the Website you can give or refuse consent again.
7.3 Browser settings
You can also disable or delete cookies in your browser. Examples:
If you disable some or all cookies, parts of the Website may not work as intended.
8. Third-party services
We may use third-party services on the Website that place their own cookies on your device. These include, but are not limited to:
- Analytics tools (e.g. Google Analytics)
- Ad networks (e.g. Google Ads, Facebook Ads, Instagram)
- Social media (e.g. Facebook, X/Twitter, Instagram and YouTube)
- Embedded services (e.g. video players, maps)
When you use features provided by third parties, their own privacy and cookie policies apply. We encourage you to read those policies.
9. Personal data processed via cookies
Some cookies process data that can be linked to you as an individual (for example IP address, unique cookie IDs, geolocation or browsing history). Data-protection rules such as GDPR may then apply.
- Responsibility: We are the controller of personal data we collect via cookies that we place ourselves (first-party cookies).
- Third parties: For third-party cookies, the respective provider is the controller of its own collection and processing.
For a more detailed description of how we process personal data, see our Privacy Policy.
10. Security
We take appropriate technical and organisational measures to protect data collected via cookies. Examples include:
- Encrypted transmission (HTTPS/SSL)
- Limited access to collected data
- Regular security reviews of systems and routines
No system or transmission method is completely secure, and we cannot guarantee absolute security.
11. Your rights
When personal data is processed via cookies you have the following rights under GDPR and other applicable law:
- Right of access: You may request information about which personal data is processed about you and for what purpose.
- Right to rectification: If you believe data about you is incorrect or incomplete, you may request correction.
- Right to erasure (“right to be forgotten”): You may request deletion in certain situations, for example if the data is no longer needed or processing is unlawful.
- Right to restriction: You may request that processing is restricted, for example while we check whether data is inaccurate.
- Right to object: You may object to processing based on legitimate interest or to processing for direct marketing.
- Right to data portability: If processing is based on a contract or consent, you may receive the personal data you provided in a structured, commonly used, machine-readable format.
To exercise these rights, or if you have questions about personal-data processing via cookies, contact us using the details in section 13 below.
12. Changes to this cookie policy
We may update this cookie policy from time to time, for example to follow changes in law, authority guidance, or new Website features that affect how cookies are used.
When we make material updates we will inform you clearly, for example with a banner on the Website or by email (if you have given us an address). The latest version of this cookie policy is always available on Finest.se.
13. Contact us
If you have questions, comments or complaints about this cookie policy or our use of cookies on Finest.se, please contact us:
- Email: via our contact page
- Supervisory authority: If you are unhappy with how we handle your personal data you may also contact the Swedish Authority for Privacy Protection (IMY) or the equivalent authority where you live or work.
Summary
- Cookies are small text files that help the Website work and improve the experience.
- Some cookies are necessary, while others require your consent.
- You can manage cookie settings at any time via a cookie banner or in your browser.
- Some cookies process personal data, which means GDPR and other data-protection law apply.
- You can exercise your rights (for example access, rectification, erasure) by contacting us.